Episode 10

full
Published on:

27th Mar 2025

Tracey Brown | Sense about Science

Why do many risk messages fail to connect with audiences? How can communicators avoid oversimplifying complex risk information while still making it accessible to audiences? What does it mean to take a "public-led, expert-fed" approach to science communication?

In this episode Tracey Brown, Director of Sense About Science, talks about the charity's Risk know-how programme that was created to empower people to communicate risk effectively with their communities.

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About the Podcast

Research Unravelled
A podcast exploring the complex world of research communications
Welcome to Research Unravelled - a podcast exploring the impactful world of research communications.

We'll be digging into the complexity that lies at the heart of this field and hearing from expert practitioners about how they navigate or unravel that complexity.

Research Unravelled is hosted by Peter Barker and brought to you by Orinoco Communications - the creative agency where we specialise in helping research organisations to tell their stories and give their research the reach it deserves.

In addition to his monthly conversations with experts Peter will also be joined by colleague and co-host, Bianca Winter, for bonus episodes where they will respond to listeners' comments and questions and discuss the latest news from the world of research comms.

About your host

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Peter Barker

Peter is a multimedia producer with more than fifteen years experience creating documentaries, animations and other forms of digital content for TV and online. Before starting Orinoco Communications in 2016 Peter worked as a television producer and director, a job that took him all over the world, filming everywhere from NASA bases in the U.S.A. to volcanic islands in the Pacific ocean to ancient Mayan ruins in Central America. Now he has a more sedate life, living with his family by the sea on the east coast of England.