Episode 12

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Published on:

29th May 2025

Alexander Buxton | University of Oxford

The research output from universities is a unique competitive advantage - why would you not want to communicate that as effectively as possible? How can the impact of those comms activities be tracked? And how can research communicators be better supported by their institutions?

In this episode of Research Unravelled Peter is joined by Alexander Buxton, Head of Strategic Communications at the University of Oxford.

They discuss why the 'specialism within a specialism' of research comms matters to universities, and how those involved with research comms can ensure that their efforts are aligned with the wider strategic objectives of the institutes they work for.

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About the Podcast

Research Unravelled
A podcast exploring the complex world of research communications
Welcome to Research Unravelled - a podcast exploring the impactful world of research communications.

We'll be digging into the complexity that lies at the heart of this field and hearing from expert practitioners about how they navigate or unravel that complexity.

Research Unravelled is hosted by Peter Barker and brought to you by Orinoco Communications - the creative agency where we specialise in helping research organisations to tell their stories and give their research the reach it deserves.

In addition to his monthly conversations with experts Peter will also be joined by colleague and co-host, Bianca Winter, for bonus episodes where they will respond to listeners' comments and questions and discuss the latest news from the world of research comms.

About your host

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Peter Barker

Peter is a multimedia producer with more than fifteen years experience creating documentaries, animations and other forms of digital content for TV and online. Before starting Orinoco Communications in 2016 Peter worked as a television producer and director, a job that took him all over the world, filming everywhere from NASA bases in the U.S.A. to volcanic islands in the Pacific ocean to ancient Mayan ruins in Central America. Now he has a more sedate life, living with his family by the sea on the east coast of England.